Senior Lead Generation Specialist

3+ years experience in lead generation, outreach campaigns, appointment setting, or referral development Healthcare/home care experience strongly preferred Proven ability to manage high-volume lead pipelines Proven ability to manage outbound/referral campaign strategies Strong analytical ability to interpret metrics and optimize outreach performance Excellent English communication skills, written and verbal High organizational discipline and strong follow-through Demonstrated judgement, confidentiality, and professional ethics Minimum internet speed: 15 Mbps primary, 10 Mbps backup Backup internet capable of supporting work during a power outage Primary device: Desktop or laptop with Intel Core i5 (8th gen+) or i3 (10th gen+), AMD Ryzen 5, or equivalent; minimum 8 GB RAM Backup device: Meets or exceeds Intel Core i3 performance, functional during power interruptions Functioning webcam Noise-canceling USB headset Quiet, dedicated home office space Smartphone for communication and verification

Develop and execute lead generation strategy Build and manage outreach campaigns targeting prospects and referral partners Source, research, organize, clean, segment, and manage prospect and referral lists Conduct structured multi-channel outreach (calls, SMS, email) Qualify prospects based on service need, urgency, location, and suitability Nurture leads through structured follow-up cycles Schedule pre-assessment appointments Conduct pre-assessment calls when required Accurately update CRM stages, notes, tags, tasks, and communication logs Notify relevant parties of lead status changes Produce weekly lead generation and referral performance reports Drive outbound and referral campaign performance Refine outreach cadence, messaging, targeting, and list quality Collaborate with intake and recruitment supervisors Maintain communication through WhatsApp Identify declines in lead quality, referral engagement, or outreach performance and provide corrective strategies