Media Buyer Sweepstakes Specialist

Proven experience as a media buyer or performance marketer in the sweepstakes or lead generation space. Strong understanding of paid traffic sources and campaign optimization techniques. Proficiency with analytics tools (Google Analytics, Voluum, RedTrack). Familiarity with tracking pixels, UTM parameters, and postback URLs. Excellent analytical skills and attention to detail. Ability to work independently and manage multiple campaigns simultaneously. Familiarity with Shopify. Fluent in English.

Create, launch, and optimize advertising campaigns on Meta, Google Ads, TikTok, native networks, and programmatic DSPs. Configure tracking systems (Keitaro, Voluum). Analyze campaign performance based on KPIs like CTR, CVR, CPL, and ROAS. Collaborate with creative teams on ad creatives and landing pages for sweepstakes. Conduct A/B testing on creatives, audiences, and bidding strategies. Monitor market trends and competitor strategies in the sweepstakes niche. Maintain relationships with affiliate networks, traffic sources, and media vendors. Ensure compliance with platform policies and legal regulations for sweepstakes advertising.