Media Buyer Nutra Specialist

Proven experience as a Media Buyer in the Nutra or direct response industry Strong understanding of paid traffic sources and campaign optimization techniques Proficiency with tracking tools (e.g., Voluum, Keitaro) and analytics platforms Familiarity with funnel structures, conversion rate optimization, and split testing Ability to work in a fast-paced, performance-driven environment Excellent analytical, communication, and negotiation skills Fluent in English

Plan, execute, and optimize paid media campaigns across platforms such as Meta Ads, Google Ads, TikTok, and native networks Develop and manage media buying strategies tailored to nutra verticals Monitor campaign performance metrics and implement data-driven optimizations Collaborate with creative and funnel teams to develop high-converting ad creatives and landing pages Conduct A/B testing on creatives, audiences, and placements Stay updated on advertising policies and ensure full compliance Negotiate with traffic sources and networks Analyze competitor strategies and market trends