Organic Marketing Lead

7+ years of experience in SEO / ASO / organic marketing, ideally including experience with mobile-app marketing and content strategy Demonstrated success in improving organic growth metrics (organic traffic, search rankings, app store discoverability, install growth through organic channels) Strong content instincts: able to conceptualize, plan, and execute content that resonates with users and drives organic growth Solid analytical skills: comfortable using search analytics, ASO tools, web analytics, conversion tracking, and translating data into actionable recommendations Self-starter mindset: able to lead as a solo contributor, prioritize initiatives, and deliver high-impact results with minimal micromanagement Excellent written and verbal communication skills; ability to craft sharp content, metadata, and collaborate with cross-functional teams Comfortable in a fast-paced, dynamic environment and adept at balancing long-term strategy with short-term executions Experience in mobile-app marketing and ASO tools/platforms (preferred) Familiarity with content management systems (CMS) and content production workflows (preferred) Some knowledge of digital marketing fundamentals (paid vs organic channels, CRO, A/B testing, user journey optimization) (preferred) Experience working at a startup or high-growth company where scope and responsibilities evolve rapidly (preferred)

Own all aspects of organic marketing: AEO/SEO for web presence, ASO for mobile app stores, and content strategy aligned to both Develop and execute an ASO strategy to improve our app store visibility, downloads, and conversion from search/discovery Audit our website and content — identify SEO opportunities, gaps, and optimizations to increase organic search traffic and improve SERP rankings Define and lead a content strategy (blog posts, articles, guides, landing pages, maybe other formats) that supports SEO/AEO objectives Collaborate with product, growth, design, and analytics teams to reflect user base, product features, and value propositions in content and store metadata Monitor performance with metrics such as search rankings, organic traffic, conversion rates, and user acquisition via organic channels; iterate to improve outcomes Stay current with trends and algorithm updates in SEO, ASO, content marketing, and share best practices Potentially grow into a leadership role or expand the organic marketing function