Lead requirements gathering, documentation, and refinement for Salesforce initiatives, focusing on Customer Experience portals and Service Cloud capabilities. Act as the subject matter expert for Salesforce enhancements, configurations, and integrations. Translate business needs into clear, actionable technical requirements, including flows, automation, and reporting. Collaborate with Product, Engineering, and cross-functional teams to define project scope, priorities, and solutions. Support Agile ceremonies, including sprint planning, stand-ups, and retrospectives. Maintain comprehensive documentation, including user stories, process flows, data mappings, and business rules. Identify opportunities for process improvement and automation within Salesforce and related platforms.