Senior Offline Media Planner & Buyer

5+ years in media planning & buying across Australia and/or New Zealand, agency or in-house. Strong knowledge of the AUNZ media ecosystem, deep experience across ATL channels. Strong experience across programmatic media. Proven track record building brand media frameworks and driving measurable brand growth. Experience with AUNZ programmatic channels (pDOOH, CTV, digital audio, programmatic video) is a strong plus. Proven ability to evaluate AUNZ-specific sponsorships, cultural events and media moments that drive brand relevance. Integrated media thinker with strong understanding of full-funnel marketing. Commercial and analytical mindset. Skilled at managing complex stakeholders, creative teams, and media partners. Adept at spotting cultural moments, evaluating sponsorships, and planning seasonal media. Innovative, curious, and proactive. Highly tactical and execution-focused. Comfortable navigating ambiguity and building processes in a fast-paced, high-growth environment.

Develop annual AU/NZ brand media strategy across ATL, offline, digital, programmatic, and cross-channel media. Translate brand goals into quarterly media plans with clear KPIs. Build full-funnel frameworks aligning brand media impact with performance media outcomes. Lead planning, buying, and optimisation for TV, BVOD, Radio, Audio/Podcasts, Print, OOH, Transit, Cinema, Sponsorships, and Programmatic channels. Evaluate and adopt innovative programmatic buying methods. Maintain strong relationships with media owners, publishers, networks, and DSP partners. Monitor the AUNZ media landscape for opportunities and activate relevant media moments. Identify partnership and sponsorship opportunities. Align brand media decisions with paid social, search, native, and biddable channels. Own brand media measurement: awareness lift, reach effectiveness, media quality, and ROI. Implement advanced tracking, MMM, brand lift studies, and DSP reporting. Present insights and recommendations to senior leadership. Partner closely with the ANZ Brand Lead and internal creative agency. Work with Creative, Content, PR, Sales, and Product Marketing teams. Collaborate with Sales and Events to connect sponsorships and major moments with objectives. Manage agency relationships.