6+ years of experience in creative roles, preferably within DTC brands or digital marketing. Proven track record creating high-performing advertising creative across multiple digital platforms. Strong understanding of direct response marketing, conversion optimization, and the customer journey. Experience managing internal creative teams and external vendor relationships. Proficiency in Adobe Creative Suite, Figma, video editing software, and AI-powered ad creation tools. Exceptional creative vision and copywriting skills for both short- and long-form content. Analytical mindset with the ability to interpret performance metrics and optimize campaigns. Entrepreneurial, mission-driven, and comfortable in a fast-paced environment.