Lifecycle Manager

4+ years of experience in Lifecycle Marketing, CRM, or Growth/Product Marketing. Proven success improving activation, retention, and revenue (Pirate Metrics Framework - AARRR). Hands-on experience with tools like Braze, ExpertSender, OneSignal, or similar. Experience with subscription and product-led growth (PLG) models. Familiarity with churn management and retention platforms (e.g., Churnkey, Chargebee Retention, ProsperStack). Strong analytical skills and confidence working with data and attribution tools. Experience integrating AI/ML-driven personalization or churn prediction models is a strong plus. Collaborative mindset with the ability to work cross-functionally. Excellent communication skills in English and Spanish.

Own and evolve the customer lifecycle strategy across activation, retention, and win-back. Design and implement automated journeys using ExpertSender, OneSignal, or similar platforms. Manage email, in-product, and push notification campaigns. Implement and optimize churn prevention and revenue recovery flows. Partner with Product, MarTech, and Engineering to integrate AI-powered personalization and predictive churn models. Design and execute A/B tests, holdouts, and multivariate experiments. Analyze and report on key KPIs and translate insights into actionable growth initiatives.