Lifecycle Copywriter - Remote - US

3+ years writing sales-focused email/SMS copy for DTC and eCommerce brands. Strong understanding of subscription metrics (retention rate, churn, LTV) and how to influence them through messaging. Ability to create full strategic briefs—covering design, UX flow, content hierarchy, and messaging structure. Native English speaker or culturally fluent in U.S. communication style. Comfort working in a remote, fast-moving, performance-driven environment.

Own lifecycle copy strategy by developing briefs and messaging approaches driven by customer insights, behavioral data, and performance metrics. Write high-converting copy across Email, SMS, in-app, and direct mail for onboarding, education, upsells, winback, reactivation, and more. Create segmentation and personalization frameworks using zero-, first-, and behavioral-party data. Build and optimize modular copy systems that make personalization scalable across automated lifecycle flows. Run A/B tests and analyze performance to identify winning patterns and continuously optimize campaign results. Own churn prevention and winback messaging, including cancellation flows, reactivation campaigns, and retention-focused communication strategies. Partner with CRO, CX, and UX/UI teams to improve landing pages, cancellation experiences, and lifecycle conversion journeys. Build internal systems and leverage AI tools to increase message velocity, consistency, and long-term retention impact.