Senior Performance Marketer (Full Remote - Cyprus)

4-10+ years in performance marketing or user acquisition Proven track record managing $500K to $1M+/month in paid media spend Full ownership of campaign execution, results, and optimization Experience with Meta, TikTok, Snapchat, ASA, or native platforms Analytical fluency: GA4, Voluum, tracking setups, dashboards Strong creative instincts: can write briefs, analyze hooks, and iterate fast Experience optimizing landing pages and funnel conversion Comfortable with NSFW content and running campaigns on adult networks Past exposure to subscription models and CAC/LTV frameworks (nice-to-have) Familiarity with DSPs and programmatic environments (nice-to-have) Experience in sensitive or regulated verticals (nice-to-have) Track record of scaling UA for mobile apps (nice-to-have) Strong communication & collaborative skills Goal-oriented, ownership and commitment Doer mindset Obsessive about speed, performance and iteration Humble - willing to learn, open to feedback

Own and scale paid acquisition channels Build scalable acquisition funnels Run high-velocity testing loops Monitor performance daily using Voluum, GA4, and internal dashboards Drive decision-making through analysis of CPA, ROAS, retention Build and maintain internal reporting frameworks Own the creative briefing process Collaborate with content and product teams on landing pages Implement systems to reduce creative fatigue Build relationships with traffic sources Explore new acquisition opportunities Stay ahead of ecosystem changes Identify opportunities to streamline acquisition processes through automation Create SOPs, playbooks, and experiment pipelines