2-4 years in performance marketing or user acquisition. Proven track record managing $100k+/month in paid media spend with measurable CAC/ROAS results. Full ownership of campaign execution, results, and optimization. Experience with Meta, TikTok, Snapchat, ASA, or native platforms. Analytical fluency: GA4, Voluum, tracking setups, dashboards. Strong creative instincts: can write briefs, analyze hooks, and iterate fast. Comfortable with NSFW content and running campaigns on adult networks. Past exposure to subscription models and CAC/LTV frameworks. Familiarity with DSPs and programmatic environments. Experience in sensitive or regulated verticals (e.g. dating, femtech, telehealth). Track record of scaling UA for mobile apps. Strong communication & collaborative skills (perfectly fluent in English). Goal-oriented, ownership and commitment. Doer mindset - balance execution, planning, and strategy. Obsessive about speed, performance and iteration. Humble - willing to learn, open to feedback. Comfortable building products based on uncensored models and content.