Company:EverAI
Location:Ireland
Languages:English
Seniority level:Junior, 2-4 years
Experience:2-4 years
Skills:Google AnalyticsA/B testing
- 2-4 years in performance marketing or user acquisition.
- Proven track record managing $100k+/month in paid media spend with measurable CAC/ROAS results.
- Full ownership of campaign execution, results, and optimization.
- Experience with Meta, TikTok, Snapchat, ASA, or native platforms.
- Analytical fluency: GA4, Voluum, tracking setups, dashboards.
- Strong creative instincts: can write briefs, analyze hooks, and iterate fast.
- Comfortable with NSFW content and running campaigns on adult networks.
- Own the performance of 1 paid acquisition channel or DSP, including setup, optimization, and reporting.
- Help design and improve scalable acquisition funnels to hit CAC/ROAS targets.
- Contribute to testing loops and creative production, proposing new ad concepts.
- Monitor performance daily using tools like Voluum, GA4, and internal dashboards.
- Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior.
- Build and maintain internal reporting frameworks.
- Own the creative briefing process: define hooks, formats, and angles based on performance patterns.
- Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages.
- Implement systems to reduce creative fatigue and increase speed of testing.
- Build strong relationships with traffic sources and negotiate premium placements.
- Explore new acquisition opportunities and build internal evaluation criteria.
- Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly.
- Identify opportunities to streamline acquisition processes through automation and internal tools.
- Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently.