Identify, target, and convert new logo opportunities in K–12, Higher Ed, and Continuing Education. Build prospecting strategies using market insight into SIS platforms, academic workflow pain points, and institutional priorities. Execute targeted outbound campaigns and engage administrators, IT leaders, academic departments, and procurement teams. Manage full-cycle SaaS sales from qualification through contracting. Lead tailored product demos for academic committees, IT groups, and operational leaders. Conduct deep discovery around challenges such as accreditation, student lifecycle workflows, compliance, scheduling, or credentialing. Build ROI-driven value propositions aligned to institutional outcomes. Apply MEDDPICC rigor to improve qualification, deal progression, and forecast accuracy. Maintain accurate data and documentation in HubSpot. Present compelling business cases to academic councils and executive sponsors. Work closely with SDRs to refine targeting across education segments. Partner with Marketing to shape vertical campaigns and content. Ensure seamless handoff to Customer Success for onboarding and adoption. Navigate complex procurement processes, RFPs, and contracting. Structure terms aligned with institutional fiscal cycles and decision milestones.