8+ years of experience in sales management. Proven ability to drive sales growth, improve team performance, and manage profitability (P&L). 8+ years of experience in data analysis, performance management, and sales metrics. 7+ years of experience with excellent leadership, communication, interpersonal, and negotiation skills. Ability to work independently, manage multiple priorities, and thrive in a fast-paced environment. Valid driver's license and willingness to travel within the region. Experience managing sales teams across multiple locations or districts. Bachelor's degree in Business Administration, Sales, Marketing, or a related field is preferred. Strong network of high-performing sales representatives. Ability to identify, attract, and develop top-performing sales leaders and representatives. Understanding of provincial sales landscape dynamics. Ability to build and leverage a strong network of professional relationships within the local business community. Ability to navigate regional market challenges and opportunities.