User Acquisition Manager (Meta Ads)

1+ year of performance marketing experience. Experience managing ad budgets of $100K+ monthly. Confident expertise in Meta Ads: acquisition, optimization, scaling. Understanding of unit economics: CPI, CAC, ROAS, ROMI. Experience with analytics tools: Appsflyer, Tableau, or similar. Ability to work with creative hypotheses: from idea to result. High level of creativity, structure, and analytical thinking.

Launch, optimize, and scale ad campaigns in Meta Ads. Analyze ad campaign results and monitor marketing metrics (CTR, CR, CPA, ROI, etc.). Constantly test new traffic acquisition approaches and generate growth hypotheses. Evaluate creative hypotheses, identify links between visuals and performance, and analyze competitors. Communicate closely with the product team, analysts, and developers. Research the market and competitors in the lifestyle/AI-based mobile app niche. Generate ideas for immediate testing without excessive bureaucracy or micromanagement.