Marketing Specialist
Company:WATI.io
Location:Spain
Languages:English, Spanish
Seniority level:Middle, 4+ years
Experience:4+ years
Skills:
Project ManagementData AnalysisGoogle AnalyticsContent creationSEOMarketingLead GenerationDigital MarketingMarket ResearchCRM
Requirements:
Bachelor’s degree in Marketing, Business, Communications, or related field. 4+ years of marketing experience, with digital and field marketing exposure in Iberia. Proven success managing paid media, SEO initiatives, and event marketing programs. Strong analytical skills and familiarity with marketing attribution tools and CRM systems. Excellent organizational, communication, and project management skills. Fluency in Spanish and English. Portuguese proficiency is a strong plus. Self-motivated, creative, and data-driven.
Responsibilities:
Develop and execute lead generation campaigns. Manage paid media channels (Google, Meta). Implement tracking and channel attribution. Partner with SEO agencies. Create and localize marketing content. Plan and execute regional events, webinars, and partner activations. Support regional brand-building initiatives. Gather and analyze customer insights and market trends.
