Serve as business owner for territory, developing and executing strategic sales plan. Identify, engage, and educate key healthcare professionals. Build and maintain relationships with community and academic centers. Analyze territory dynamics to uncover growth opportunities. Deliver compelling clinical presentations on atacicept. Execute educational initiatives to enhance disease awareness. Apply advanced selling skills to influence HCP behavior. Partner with Field Reimbursement, Medical Affairs, and Patient Support teams. Model Vera's values in all interactions. Collaborate with regional and cross-functional colleagues. Share best practices and insights. Provide field feedback to inform marketing and access strategies. Maintain accurate CRM records and submit expense reports. Ensure adherence to all company policies and compliance standards. Travel approximately 60% of the time.