Serve as business owner for territory, developing and executing strategic sales plan. Identify, engage, and educate healthcare professionals (HCPs). Build and maintain relationships with community and academic centers. Analyze territory dynamics for growth opportunities. Deliver clinical presentations on atacicept's mechanism, efficacy, safety, and benefits. Execute educational initiatives to enhance disease awareness and treatment understanding. Communicate complex clinical data clearly. Apply advanced selling skills to influence HCP behavior. Partner with Field Reimbursement, Medical Affairs, and Patient Support teams. Model company values in all interactions. Collaborate with regional and cross-functional colleagues. Share best practices and insights. Provide field feedback to inform marketing and access strategies. Maintain accurate CRM records and submit expense reports. Ensure adherence to company policies and compliance standards.