Serve as business owner for territory, developing and executing strategic plans. Identify, engage, and educate healthcare professionals. Build and maintain relationships with key treatment centers. Analyze territory dynamics to uncover growth opportunities. Deliver clinical presentations on atacicept's mechanism, efficacy, and safety. Execute educational initiatives to enhance disease awareness. Communicate complex clinical data clearly. Apply advanced selling skills to influence HCP behavior. Partner cross-functionally with Field Reimbursement, Medical Affairs, and Patient Support. Model company values. Collaborate with colleagues for alignment. Share best practices and insights. Provide field feedback to inform strategies. Maintain accurate CRM records and submit expense reports. Ensure adherence to company policies and compliance standards.