Senior Specialist, Product Marketing - Crypto

Proven product marketing experience (fintech/crypto strongly preferred) with a focus on crypto products. Deep understanding of crypto user behaviour and market dynamic. Data-driven and results-oriented, with experience measuring funnel health and campaign performance. Strong project management and collaboration skills. Exceptional communication and storytelling abilities.

Own the product marketing strategy and positioning for Bitpanda’s crypto investment products. Track and analyse funnel health and user behaviour across crypto investor segments, developing strategies to boost acquisition, activity, and retention. Collaborate cross-functionally with Product, Marketing, Customer Support, and Commercial teams to deliver impactful go-to-market initiatives. Design and execute multi-channel campaigns that raise awareness, reinforce trust, and drive deeper engagement. Set up reporting and analytics frameworks to measure adoption, retention, and revenue contribution, translating insights into actionable strategies.