Social Media Manager: Africa, Base [CONTRACT]
Company:Base.org Careers Page
Location:Kenya, Ghana, UAE, London
Languages:English
Seniority level:Manager, 3+ years
Experience:3+ years
Skills:
BlockchainContent creationSEOMarketingDigital Marketing
Requirements:
Deeply immersed in crypto culture. Very active onchain and you follow onchain trends and narratives daily. Experienced in social media management (ideally 3+ years) in crypto, tech, or Web3 startups. Additional experience in either growth marketing, content creation, or community led growth. Experience growing or managing crypto communities in Africa - existing relationships with builders, creators and KOLs are a plus. Strong communicator. You write clearly and with personality, adjusting tone to fit different audiences.
Responsibilities:
Own Base's social media presence in Africa and execute regional content strategies across X, Telegram, Instagram, TikTok and emerging platforms. Localize global campaigns for an African audience, collaborate with cross-functional teams ensuring cultural relevance and resonance while maintaining brand consistency. Grow and engage the regional community: connecting with builders, creators and traders Monitor sentiment and trends in regional crypto markets and communities, turning insights into actionable content or campaigns. Create and direct content and tailor to multiple social platforms
