Digital Strategist (Remote)

4–6 years of experience in digital marketing, ideally within an agency or consulting environment. Proven experience managing client accounts or multi-channel campaigns from planning through execution and analysis. Strong working knowledge of core digital channels — including email marketing, social media, web, paid media, and analytics. Demonstrated ability to translate data and insights into actionable strategies and recommendations. Excellent writing, editing, and communication skills. Comfort presenting ideas and results to clients and internal teams. Strong project management skills, including the ability to balance multiple priorities, meet deadlines, and maintain attention to detail. A collaborative, solutions-oriented mindset. Flexibility to adapt to evolving client needs and priorities. A desire to grow into a leadership role, continually developing digital strategy expertise and mentoring others.

Lead paid media planning, strategy, and execution across Meta, Google, LinkedIn, TikTok, and programmatic platforms. Develop audience strategies including segmentation, targeting, retargeting, and lookalike modeling. Own performance optimization, including bid strategies, creative testing, and budget allocation. Implement and maintain accurate tracking and measurement using GA4, GTM, Meta Pixel, CAPI, and Google Ads tags. Analyze and report on campaign performance, translating insights into actionable recommendations. Ensure attribution accuracy and data integrity, understanding multi-touch attribution and privacy impacts. Support digital strategy development and implementation across web, organic social, email, SMS, and emerging channels. Assist in planning and executing campaigns for awareness, list growth, engagement, and fundraising. Conduct research and gather insights to inform audience targeting, messaging, and channel selection. Contribute ideas and optimizations to improve campaign performance. Support day-to-day content review and scheduling. Stay current on digital marketing trends and best practices. Collaborate with senior strategists, designers, and project managers. Draft and edit copy for digital content aligning with brand voice and strategy. Collaborate with design, development, and strategy teams to ensure content meets objectives and deadlines. Review and proofread materials for clarity, accuracy, and quality. Contribute to initiatives that strengthen Teal’s digital marketing strategy and capabilities. Participate in internal brainstorms and share insights to improve processes. Support new business opportunities through research, reporting, and idea development. Support junior team members by providing peer feedback and sharing learnings. Foster a team culture grounded in communication, accountability, and mutual support. Demonstrate initiative, accountability, and commitment to continuous learning. Actively seek mentorship and feedback. Model Teal’s values of collaboration, inclusivity, and excellence.