Lead and manage strategic and cross-functional projects from conception through implementation Support the development and execution of retention and customer growth initiatives Conduct in-depth market, competitive, and customer analyses Perform analytical deep dives into key business metrics Build and maintain complex business models in Google Sheets or Excel Manage regular business reporting and dashboards using Google Sheets, Excel, and Tableau Support sales and retail partnership activities Collaborate closely with internal stakeholders Contribute to business case development, reporting, and process improvements Proactively identify opportunities for efficiency, scalability, and growth