Create content for an Italian university introducing online degrees. Produce project-related content in Italian for various formats (microsites, landing pages, emails, ads, etc.). Write marketing collateral to promote digital programs and generate interest. Guide prospective students through the enrolment process with engaging copy. Collaborate with the Marketing team daily to ensure deadlines are met. Assist with brand/program launches and rebranding existing content. Define and create content for OPM journeys. Develop and maintain a consistent brand voice for the Italian university partner. Act as a brand guardian ensuring top-notch spelling, grammar, and adherence to tone of voice. Contribute ideas and collaborate with the creative team. Write course description pages (CDPs) following the correct process. Engage in projects beyond copywriting, such as WordPress content entry and campaign planning.