Paid Media Lead (Remote US)

3+ years experience working at a performance/digital marketing agency Experience working specifically with B2B SaaS/tech clients in an agency setting Deep expertise across paid search and paid social advertising campaigns Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager Strong understanding of PPC principles Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms Proven and measurable success with mid-market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Ability to organize, prioritize and manage multiple projects simultaneously

Oversee and lead a collection of Paid Media accounts Serve as direct support to client contacts Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Execute and optimize PPC advertising campaigns across multiple platforms Travel to visit clients approximately once per year, per client or as needed