Paid Media Strategist (Remote Mexico)
Company:Directive Consulting
Location:Mexico
Languages:English
Seniority level:Middle, 3+ years
Experience:3+ years
Skills:
Google AnalyticsMicrosoft ExcelCRM
Requirements:
3+ years experience working at a performance/digital marketing agency Experience with B2B SaaS/tech clients in an agency setting Deep expertise across paid search and paid social advertising (Google Ads, Facebook Ads, LinkedIn Ads) Proficiency in advertising platforms (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager) Strong understanding of PPC principles (keyword research, ad copywriting, bid management, optimization) Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel Proven success with mid-market or enterprise accounts Ability to organize, prioritize and manage multiple projects simultaneously
Responsibilities:
Oversee and lead Paid Media accounts Serve as direct support to client contacts Communicate with vendors and operational partners Drive referrals via client relationships Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Understand client positioning and value propositions Confirm lead routing in CRM Understand Programmatic campaigns Execute and optimize PPC advertising campaigns across multiple platforms
