Paid Media Lead (Remote Mexico)

3+ years experience working at a performance/digital marketing agency Experience working specifically with B2B SaaS/tech clients in an agency setting Deep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads) Proficiency in using advertising platforms and tools (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager) Strong understanding of PPC principles (keyword research, ad copywriting, bid management, campaign optimization) Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel Ability to drive results and measure via OCT Proven and measurable success with mid-market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Ability to organize, prioritize and manage multiple projects simultaneously

Oversee and lead a collection of Paid Media accounts Serve as direct support to client contacts Communicate with vendors and operational partners Drive referrals via client relationships Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Understand client positioning and value propositions Confirm lead routing is accurate within a CRM Understand the value of Programmatic campaigns Responsible for personal productivity and utilization Work with Associate Director to ensure goals are achieved Execute and optimize PPC advertising campaigns across multiple platforms Focus on keyword research, ad copywriting, and audience targeting to maximize ROI