Create reporting and analytics for growth and member marketing, including email and mail campaign reporting and product analytics Deliver actionable insights around growth opportunities, inefficiencies and user pain points, leading to campaign and funnel optimizations Help design and measure performance of marketing tests to improve our targeting, creative, and calls to action Design compelling data visualizations in Tableau that empower business leaders to make strategic decisions Build end-to-end product and funnel analytics within Mixpanel that provide insight into the user journey on our web and app-based products, from activation to utilization of healthcare services Provide requirements on tracking events needed for KPI measurement and feature readouts, working with product and engineering Partner with data engineering on marketing database schemas and data quality