Track record of building and growing a social presence (TikTok, Instagram, YouTube, X) with 10k+ followers. Deep understanding of viral content, resonance, and replication on social media. Fluent in social media hooks, trends, pacing, and authentic storytelling. Ability to film and edit natively for social platforms, prioritizing storytelling over production budgets. Comfortable both behind and in front of the camera. Interest or background in AI, visual design, or creator communities (bonus).