5+ years of experience in B2B, preferably in audio, visual, or omnichannel communication. Focus on manager and operational user personas, translating user needs into solved problems. Track record of measurable changes in user behavior driving company and customer business metrics. Proven experience creating clear, compelling, and well-researched explanations of business value, risks, user flows, and impact. Focus on creating measurable outcomes and using qualitative & quantitative research. Flexible communicator comfortable in calls with managers and strategic discussions with exec team. Critical thinker hungry to learn, exploring AI's impact on products and Product Management. Stress-resilient, focused, and highly organized.