5+ years of experience in B2B, preferably in audio, visual, or omnichannel communication. Focus on manager and operational user personas. Track record of measurable changes in user behavior. Proven experience creating clear explanations of business value, risks, and impact. Focus on creating measurable outcomes and using research to inform decisions. Flexible communicator comfortable with various stakeholders. Critical thinker hungry to learn. Stress-resilient, focused & highly organized.