Manage, schedule, and publish daily content across multiple social media platforms for multiple brands. Maintain and optimize content calendars for consistent short-form content production. Collaborate with the Video Editor and creative team to provide daily content briefs. Use GPT workflows for generating viral hooks, captions, and creative outlines. Research and track trending formats, sounds, and viral content. Categorize, tag, and organize media assets, content briefs, and creative libraries. Suggest and prototype new content series, campaigns, and influencer-style formats. Partner with marketing and operations teams to align content themes with campaigns and product launches.