Lead Digital Media Buyer - Remote, Latin America
Company:
Location:Latin America
Languages:English
Seniority level:Lead, 3+ years
Experience:3+ years
Skills:
Data AnalysisGoogle AnalyticsREST APICommunication SkillsAnalytical SkillsData visualizationMarketingDigital MarketingBudget managementA/B testingReportingBudgetingMarket Research
Requirements:
3+ years of experience in media buying Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms) Proven track record of managing performance marketing campaigns Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers) Exceptional analytical and problem-solving skills Excellent communication and interpersonal skills Self-motivated, detail-oriented, and able to work independently and as part of a team Proficiency with media buying and planning tools
Responsibilities:
Execute data-driven media buying strategies Conduct market research for effective media channels Analyze historical campaign data Recommend channel-specific budgets and optimize spend Stay current on media trends and technologies Launch, manage, and optimize paid media campaigns Monitor real-time campaign performance and adjust bids/budgets Track key KPIs such as leads, CPA, CPL, and engagement rates Manage and allocate media budgets effectively Maintain daily, weekly, and monthly budget pacing Identify cost-saving opportunities
