At least 1 year of social media experience (professional or personal) Experience with concepting and storyboarding video content Experience with filming and editing short-form videos (Reels, TikToks, etc.) Proficiency with social editing apps like CapCut, TikTok, or similar Sharp understanding of trends, memes, and online parenting culture Comfortable appearing on camera and/or capturing family life authentically Skilled at maintaining brand voice, tone, and visual consistency Strong knowledge of video-first social best practices (hooks, CTAs, captions, etc.) Passion for parenting, tech, or lifestyle content