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Senior Direct Marketing Associate

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💎 Seniority level: Senior, 3+ years

📍 Location: Nigeria

🔍 Industry: Healthcare

🏢 Company: Reliance Health👥 251-500💰 $40,000,000 Series B over 3 years agomHealthHospitalInsurTechInsuranceHealth Care

⏳ Experience: 3+ years

🪄 Skills: Google AnalyticsContent creationCollaborationSEORESTful APIsWritten communicationExcellent communication skillsTeamworkNegotiation skillsReportingSales experienceMarket ResearchData visualizationMarketingStakeholder managementLead GenerationDigital MarketingCRMData analyticsCustomer SuccessBudget managementA/B testing

Requirements:
  • Minimum of 3 years of experience in marketing, focused on customer acquisition.
  • Proven success in managing campaigns across multiple channels.
  • Strong content creation and copywriting skills.
  • Experience using analytics tools to measure campaign success.
  • Ability to manage multiple projects and work collaboratively.
  • Experience with event and offline marketing.
Responsibilities:
  • Drive customer acquisition through events, email, referral programs, influencer partnerships, and offline advertising.
  • Plan and execute campaigns across events, email, referral programs, influencer partnerships, and offline advertising.
  • Develop high-impact content aligned with business goals to support customer acquisition and engagement.
  • Collaborate with teams like sales, brand, and growth to align strategies and objectives.
  • Manage referral and influencer programs to increase brand visibility and conversions.
  • Use analytics tools to track performance and optimize campaigns.
  • Oversee events and offline marketing activities such as billboards, radio, and on-ground activations.
  • Ensure consistent messaging and content distribution across channels for maximum reach.
  • Provide actionable insights and performance updates to stakeholders.
  • Build relationships with external partners, including media agencies and influencers.
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