Lead creative marketing design efforts with a strong emphasis on mobile games, while also contributing to a wider range of app and digital product categories. Balance hands-on design work with creative direction and mentorship, shaping high-performing visual outputs across diverse projects. Develop a strong working knowledge of gaming industry trends, player psychology, and mobile game marketing tactics, using insights to inform creative direction. Create and present compelling visual concepts & strategy to clients and internal teams, effectively communicating design rationale and strategy. Collaborate with other creative professionals to produce: Game-specific digital advertising for user acquisition across various marketing channels, including App Store Optimization; Icons, screenshots, feature graphics, and other marketing assets optimized for mobile gaming audiences; Engaging video storyboards in collaboration with the motion design team; Localized assets for global releases Serve as a key design voice in client-facing engagements, including meetings, presentations, and bespoke workshops, both digitally and on-site. Develop and refine creative strategies, ensuring they align with game marketing objectives, user behavior insights, and performance data shared by Consultants. Assist the Creative Lead and Project Managers in planning, optimizing workflows, and improving team efficiencies. Stay on top of gaming industry design trends, and use your knowledge of Gen AI to strengthen our creative output. Contribute to Phiture’s thought leadership through webinars, conference presentations, and internal knowledge-sharing initiatives.