Sr. Copywriter

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Requirements:

• Bachelor’s degree, ideally in English, Communication, or related science
• 5 or more years of relevant experience, ideally in a healthcare industry or pharma

Responsibilities:

• Independently drafts content outlines, or otherwise organizes content, and solicits internal and client buyoff as part of typical content development process
• Liases often and early with medical and strategy partners to ensure every deliverable passes clinical muster while supporting brand objectives
• Partners with an art director to develop compelling creative concepts
• Researches competitve campaigns to ensure differentiation of concepts presented
• Meets internally with ACD as needed to check-in on concept development to receive critique to focus work
• Presents work with flair internally and to client
• Able to articulate the story and strategy of the brand
• Has full knowledge of all the assigned products, competition, and the role of changing market dynamics
• Able to articulate how the disease works, the product works, the story of the brand for assigned brands and two most-influential competitors (those used in key clinical trials)
• Remains focused on details, but proactively develops understanding of bigger picture of clients’ objectives and initiatives including target patient/professional audiences; key milestones (clinical trial initiation, completion of FDA panel review, NDA submission, launch, etc); competitive landscape, clinical background, key client performance metrics (sales goals, scripts, etc)
• Provides conceptual content, or content strategy for new business pitches as needed
• Proactively seeks to understand the greater process of the agency and the function of each department