Digital Marketing Specialist

Posted 9 days agoViewed

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💎 Seniority level: Junior, 2+ years

📍 Location: Egypt, EST

🏢 Company: ProjectGrowth

🗣️ Languages: English

⏳ Experience: 2+ years

🪄 Skills: Data AnalysisGoogle AnalyticsAmplitude AnalyticsClickhouseContent creationAnalytical SkillsSEORESTful APIsReportingJSONData visualizationMarketingLead GenerationDigital MarketingCRMA/B testing

Requirements:

2+ years of hands-on experience managing Facebook and Instagram ad campaigns with demonstrated success.
Strong proficiency in Meta Ads Manager, pixel setup, and conversion tracking.
Deep experience running and interpreting A/B tests and campaign experiments.
Comfort with analyzing performance data, generating reports, and making data-driven recommendations.
Familiarity with HubSpot for campaign tracking, lead capture, and CRM integration.
Working knowledge of landing page optimization and funnel performance.
Ability to work asynchronously on Slack with weekly video meetings.

Responsibilities:

Plan, build, and manage Facebook and Instagram ad campaigns focused on lead generation, conversion, and remarketing, emphasizing native form fills.
Analyze performance metrics daily to drive data-informed decisions and improvements.
Develop and execute A/B and multivariate tests on audiences, creatives, placements, and CTAs.
Optimize campaign structure, bidding strategies, budget allocation, and funnel performance to meet ROAS and CPA targets.
Set up and maintain Meta pixels, custom conversions, and tracking integrations.
Collaborate with marketing teams to develop compelling ad creatives tailored to target audiences.
Create and manage multiple forms of creative across all platforms.
Integrate campaigns into HubSpot for seamless CRM and lead funnel integration.
Build remarketing and lookalike audiences from first-party and CRM data sources.
Produce weekly and monthly performance reports with actionable insights.
Stay up-to-date on Facebook/Instagram platform changes, algorithm updates, and new features.

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Bachelor's degree in marketing, business, or a related field.
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Proficient in using marketing automation tools and CRM systems.
Ability to work independently and manage multiple projects simultaneously.
Stay updated with the latest trends and best practices in digital marketing.
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Good communication skills to communicate effectively with team members and PMs.

💡 Responsibilities

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital marketing campaigns to promote our products and services.
You will play a crucial role in driving brand awareness, increasing website traffic, and generating leads.
This role involves creating compelling and persuasive written content for various platforms, collaborating with cross-functional teams, and analyzing content performance to optimize campaigns.

Data AnalysisHTMLCSSJavaJavascriptGoogle AnalyticsContent creationGoCommunication SkillsAnalytical SkillsCollaborationSEODigital Marketing

Posted 8 months ago

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