Social Media Specialist

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Requirements:

• Possesses 3-5 years of professional experience in digital marketing or social media roles.
• Self-motivated, driven to achieve results, and proactive in their work.
• Demonstrates a clear, concise, and adaptable communication style, incorporating creativity and humor when appropriate.
• Exhibits a keen understanding and awareness of the cryptocurrency market.
• Holds strong knowledge of Reddit and its various cryptocurrency-focused sub-communities.
• Well-versed in managing and operating on key social media platforms including X (Twitter), TikTok, Facebook, Instagram, LinkedIn, and YouTube.
• Demonstrates a strong sense of responsibility and the ability to effectively multitask and manage multiple social media channels concurrently.
• Professional Blockchain experience preferred
• Experience or understanding of how Web3 works, including interacting with wallets, utilizing tokens, and navigating relevant communication channels within the space.
• A meme connoisseur
• Video content creation experience (e.g. IG reels and TikTok) is a plus

Responsibilities:

• Produce high quality, engaging, original content that can be used cross-platform
• Own, operate multiple official social media, as well as the content strategy/output and results for each
• Drive effective and creative social media campaigns, work cross-functionally with design, content, marketing, product and other teams
• Measure, report, analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations to improve future performance
• Innovate and implement test-and-learn strategies along with delivering results
• Analyze social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations
• Engage and build social media communities through one-on-one as well as one-to-many conversations