Senior HubSpot Marketing Operations Specialist - Part-time opportunity -

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Requirements:

• 6+ years working hands-on in HubSpot Enterprise, ideally across both Marketing and Sales Hubs at a strategic level.
• Demonstrated experience cleaning up and optimizing mature Martech Ecosystems (properties, custom objects, workflows, permissions, etc.).
• Deep understanding of lifecycle stages, lead scoring models, funnel transitions, and reporting logic.
• Operational fluency around GDPR/CCPA compliance and contact governance.

Responsibilities:

• Conduct technical audits across the CRM (users, data, objects, properties, permissions), identifying risks, inefficiencies, and opportunities for cleanup and restructuring.
• Lead redesign efforts for lifecycle stage tracking (Lead → MQL → SQL → SAO → Closed Won), including workflow orchestration and attribution logic.
• Implement and enforce RBAC policies across the Martech Stack for Sales and Marketing to ensure data integrity and role clarity.
• Design and implement scalable lead scoring models aligned to business objectives.
• Oversee full data hygiene initiatives—de-duplication, legacy record cleanup, GDPR/CCPA alignment, and contact governance policy setup.
• Optimize or deprecate outdated workflows and assets; build new ones to support campaign ops, sales handoffs, and lifecycle transitions.
• Collaborate with client teams to refine how forms are deployed across their digital properties, ensuring alignment with brand and funnel strategy.
• Audit and improve attribution reporting using custom reporting tools, working cross-functionally with analytics teams.
• Evaluate use of third-party tools, recommending and implementing integrations where needed.
• Provide documentation and training on system improvements, automations, and CRM best practices.