Performance Marketing Manager with a focus on Google Ads in the D2C sector (m/f/

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Requirements:

• Proven track record in developing and implementing scalable Google Ads strategies
• Expert in the Google Ads environment with a focus on Search & Shopping
• Experience in optimizing product data feeds and managing them effectively in Shopping campaigns.
• Well-versed in dealing with performance metrics such as ROAS, MER, AOV and conversion rate
• In-depth knowledge of buying behavior and target group insights.
• Analyzing data quickly, drawing precise impulses for action
• Being able to communicate your ideas clearly and concisely in German (C1).
• Being a real team player

Responsibilities:

• Developing tailor-made Google Ads strategies
• Working closely with account strategists, media buyers and pushing experts to continuously improve the performance of their clients.
• Using the interaction of Google Ads with other channels such as Meta and Microsoft and develop effective synergies.
• Creating well-founded market analyses, competitor reports and testing strategies.
• Bring a solid basic understanding of conversion optimization and user guidance.
• Optimizing campaigns with your knowledge from the e-commerce sector and know the requirements of Shopify and common shop setups.
• Developing successful strategies based on market and target group insights.
• Analyzing KPIs and creating meaningful reports to provide well-founded recommendations for action and ensure long-term success.
• Advising their customers with data-based recommendations and helping them achieve their goals in the area of Google Ads and Shopping.