Build and manage relationships with media outlets, bloggers, and publishers for backlinks. Oversee external SEO agencies for effective outreach. Monitor link-building impact on rankings, traffic, and authority. Test and iterate on new outreach tactics. Identify and fix bottlenecks in outreach workflows. Automate prospecting, outreach follow-ups, and reporting. Align outreach with SEO team objectives and company OKRs. Collaborate with Digital PR, Content, and Brand teams.