Marketing Program Manager

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Requirements:

• Minimum of 5 years of program management in either an agency or B2B technology company
• Project management certification or 2 years of project management experience in a corporate environment
• Familiarity with agile marketing and running in two-week sprints
• Excellent communication skills and the ability to manage stakeholder expectations
• Familiarity with ChatGPT or other AI tools for creating program calendars
• Experience with HubSpot, including content management and marketing automation, would be an asset
• Ability to lead through influence and work collaboratively in a fast-paced environment

Responsibilities:

• Defining the scope, objectives, and key performance indicators (KPIs) of marketing programs across the wholesale, retail, and registry lines of business
• Managing the planning, execution, and measurement of marketing campaigns, ensuring they resonate with target audiences and drive desired business outcomes
• Creating detailed project plans and briefs that outline tasks, timelines, resources, and dependencies
• Liaising with product teams on go-to-market strategies and execution
• Engaging with customers to test messages and content effectiveness
• Managing promotional set-up, reseller sign-up, analytics, and reporting for MDF programs with registry partners
• Orchestrating program timing to ensure effective execution and avoiding campaign fatigue with contacts.
• Generating reports and analysis of program effectiveness and delivering regular updates to key stakeholders