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Lead Marketing Operations Manager
Posted 13 days agoViewed
💎 Seniority level: Lead, 7+ years
💸 Salary: 130000.0 - 150000.0 USD per year
🔍 Industry: EdTech
🏢 Company: SchoolStatus👥 251-500💰 Private over 3 years agoEducationUnified CommunicationsSoftware
🗣️ Languages: English
⏳ Experience: 7+ years
Requirements:
- Bachelor's degree in Marketing, Business Administration, or related field; advanced degree preferred.
- 7+ years of experience in marketing operations or related roles, with a proven track record of achieving results.
- Experience in high-growth SaaS organizations with multiple product offerings is preferred.
- Highly analytical mindset with excellent ability to absorb, process, and leverage data.
- Proficiency in data analysis, metrics, and statistics.
- Excellent written and verbal communication skills.
- Ability to communicate complex concepts clearly and effectively.
- Strong understanding and mastery of marketing technology tools and platforms, including HubSpot, Salesforce, Customer.io, ChurnZero, Google Analytics, Wordpress.
- Interest in the K-12 education space and a creative "can do" approach.
- Flexibility toward change and a passion for driving continuous improvement.
Responsibilities:
- Establish the vision and strategy for the marketing operations function, aligning it with the broader goals of the marketing department and the overall business objectives.
- Lead and manage Marketing Operations projects and initiatives across cross-functional and vendor partners, ensuring alignment with key business goals and fostering a high-performance culture.
- Act as a liaison between marketing and other departments such as IT, finance, and sales operations, ensuring smooth integration of marketing operations across the organization.
- Partner with the Senior Director of Revenue Marketing to set, track, and report on marketing KPIs (e.g. funnel metrics) and campaign/channel performance (e.g. ROI, ROAS, CLV).
- Oversee the development of dashboards and reporting systems to consistently and scalably measure and report on marketing performance.
- Provide data-driven analysis, trends, and actionable recommendations to the marketing and GTM teams.
- Define and implement both marketing-sourced and multi-touch attribution reporting models to evaluate marketing channel performance.
- Regularly report on marketing attribution, providing insights to improve channel effectiveness.
- Design, implement, and report on website and email marketing A/B tests, ensuring continuous optimization.
- Develop, document, and implement lead scoring models in collaboration with the SchoolStatus and Smore sales teams.
- In partnership with the Senior Director of Revenue Marketing and Sr. Manager Demand Generation, regularly review and optimize lead scoring with sales leadership.
- Partner with the Director of Project Management to identify and implement opportunities to streamline marketing workflows.
- Ensure cross-functional alignment between marketing, sales, and other departments.
- Leverage AI to enhance and optimize marketing processes.
- Lead decision-making for the selection, implementation, and optimization of marketing technology platforms (e.g., CRM, marketing automation, analytics).
- Collaborate with the Revenue Operations (RevOps) team to align the go-to-market (GTM) tech stack with organizational objectives.
- Ensure marketing operations comply with data privacy laws (e.g., GDPR, CCPA) and governance policies related to marketing data.
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🔥 Lead Marketing Operations Manager
Posted 20 days ago
📍 US
🧭 Full-Time
💸 113000.0 - 170000.0 USD per year
🔍 Marketing Technology
🏢 Company: Classy👥 251-500💰 Series D almost 4 years agoCrowdfundingNon ProfitEventsSoftware
- 8+ years of experience in marketing operations
- Deep expertise in top-of-funnel strategies and processes that fuel conversion and meaningful pipeline growth
- Understand how IT, sales, finance, marketing, and sales development interweave with each other from a planning perspective
- Can prove your ability to translate data into meaningful insights that drive business outcomes
- Create and maintain demand gen and ABX reports and dashboards for funnel performance and marketing-sourced opportunity and pipeline creation by segment, campaign, and channel
- Understand how to translate business process and policies into meaningful documentation
- Self-motivated, detail-oriented, and capable of managing multiple projects independently
- Manage the hygiene and quality of marketing data
- Possess proficiency and familiarity with the following systems: Salesforce administration, reporting & dashboarding, Marketo marketing automation, Salesloft sales engagement administration, 6sense/Slintel administration, Qualified administration, Sendoso administration, Jira, Asana project management experience
- Guide the development of the marketing technology stack, ensuring seamless integration, operation, and optimization of software such as Salesforce, Marketo, 6sense, and Sendoso
- Audit and enhance marketing’s data strategy to manage lead lists, data enrichment, and form handling across all channels. Ensure data integrity and accessibility across marketing functions
- Work with Marketing Intelligence to create and maintain dashboards and reports to monitor key marketing metrics, providing insights and recommendations to improve performance
- Experience tracking and reporting on Account Journeys in relation to activities (marketing + sales) – creating repeatable processes
- Optimize the campaign response-to-MQR process, collaborating with SDR, sales, and marketing teams to enhance lead management, routing, scoring, and nurturing
- Direct A/B testing efforts to identify and implement best practices, driving continuous improvement in marketing tactics and strategies across teams and geographies
- Work in tandem with an Email Marketing Manager to optimize Marketo and Salesforce integration including segmentation, duplicate records, etc.
- Establish and maintain scalable processes to ensure best practices in campaign and lead management for inbound and outbound marketing
- Deep understanding of the marketing technology landscape and the ability to quickly evaluate and learn new technologies
Project ManagementSQLData AnalysisSalesforceJiraAPI testingCI/CDReportingData visualizationMarketingLead GenerationDigital MarketingData managementA/B testing
Posted 20 days ago
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