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Creative Director

Posted 8 days agoViewed

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💎 Seniority level: Director, 5+ years

📍 Location: United States

🔍 Industry: Digital Marketing

🏢 Company: Jump 450 Media

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: LeadershipProject ManagementAdobe After EffectsAdobe Creative SuiteAdobe InDesignAdobe PhotoshopGraphic DesignUI DesignUser Experience DesignGoogle AnalyticsContent creationProblem SolvingRESTful APIsTime ManagementMS OfficeWritingClient relationship managementBudgetingCreativityData visualizationMarketingTeam managementStakeholder managementStrategic thinkingDigital MarketingA/B testing

Requirements:
  • Bachelor's degree in Marketing or related major required.
  • 5+ years of performance marketing experience in digital marketing is required.
  • 5+ years of direct response copywriting experience is required.
  • Experience with pitching high level, sophisticated clients and leading a creative team.
  • Experience in post production.
  • Experience with interviewing and sourcing creative production resources.
  • Highly knowledgeable with Google and Facebook platforms, keyword research, Google Analytics, & ad creative testing.
  • Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables.
  • Ability to communicate effectively to all employee levels while understanding both the day to day and big picture.
  • Ability to work in a fast-paced environment while managing time effectively.
Responsibilities:
  • Idea Generation - We need someone with strong creative thought leadership to generate ideas and leverage clients' existing repository of creative assets, knowledge of product categories and familiarity of the a client's brand
  • Execution - Ability to retool, reformat and splice visual creative assets, that are up to client standards
  • Develop, utilize, and maintain well-defined processes to measure and report on creative ads on Facebook, Google, YouTube, Instagram, Search ads, Display and more
  • Provide guidelines for the look and feel of all creative including copy, images and videos
  • Have an understanding of cutting edge creative concepts that are driving action on social platforms; i.e. user generated content, testimonials, kinetic text, split screens)
  • Maintain brand messaging and enforce brand guidelines, while providing strategic focus for how to utilize those assets to drive business objectives
  • Persuasively and clearly present design concepts against strategies outlined to Creative Leadership and Marketing
  • Proactively identifies and recommends new approaches to improve our creative using design and industry trends, best practices
  • Provides direction at photo shoots, including pre-shoot activity such as model and location selection, as well as styling, as needed.
  • Participates as a member of the team, taking on the conception and tactical design of projects from start to finish including iterations to creative during the flight of the campaign based on learnings
  • Understand client expectations and internal timelines around creative deliverables.
  • Conceptualize, design, and execute creative content for various advertising networks that include social, display, video, native, shopping and search channels.
  • Work alongside a production team to create copy/video/image content for various digital ad formats.
  • Create client-facing presentations actioning internal & client feedback.
  • Collaborate with Jump's leadership to pitch prospective new clients for the firm.
  • Spearhead development of content creation processes, internally between creative and production.
  • Create and oversee the development of all creative, delivering a high level of excellence.
  • Remain constantly aware of new creative developments within the industry to better service the client and maintain current and new business.
  • Work with our media buying team in developing overall marketing strategies.
  • Participation in market research, presenting creative concept development, and strategic direction.
  • Oversee the creative process from inception to final product and ensures quality of content and style to meet clients marketing objectives and the proposed media buying strategies
  • Foster progressive thinking and the pushing of boundaries
  • Stimulate professional development and inspiration within the team and direct reports
  • Be able to succeed in a deadline-oriented, fast-paced environment
  • Manage your creative team and work with other teams to plan, execute and report
  • Brainstorm and collaborate on concept development, copywriting tasks, messaging and marketing materials, as well as presentations and client communications
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