Vice President of Marketing

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Requirements:

• Extensive experience in management consulting, strategic marketing, or go-to-market leadership, ideally within climate, sustainability, carbon markets, or a related field.
• Deep understanding of climate and carbon management landscapes, with the ability to translate complex technical and policy topics into compelling, market-relevant narratives.
• Proven ability to develop and execute strategic, commercially driven marketing initiatives that align with business objectives and market realities.
• Strong executive presence with exceptional storytelling, writing, and communication skills, capable of engaging senior stakeholders across industries and policy.
• A data-driven, analytical approach to marketing strategy, performance measurement, and optimization.
• Demonstrated success in advising executives, collaborating cross-functionally, and influencing decision-making across science, client engagement, product, and policy teams.
• Experience leading and mentoring high-performing teams, fostering a culture of strategic thinking, adaptability, and commercial impact.

Responsibilities:

• Develop and execute a comprehensive, creative marketing strategy that aligns with Carbon Direct’s mission and commercial objectives, maximizing the value of marketing for business growth.
• Own the annual marketing plan, securing buy-in from executive leadership and ensuring it remains adaptable to market dynamics and company priorities.
• Lead and mentor a high-performing marketing team across brand, content, events, and product marketing, fostering a culture of creativity, strategic thinking, and commercial impact.
• Advance Carbon Direct as the leading voice in carbon management, positioning the company as a trusted, science-driven authority and ensuring that our expertise resonates with the right audiences.
• Drive dissemination of high-quality thought leadership content, reports, and industry insights that not only educate key stakeholders but drive commercial engagement and market influence.
• Ensure brand consistency and messaging alignment across all touchpoints while maintaining flexibility to evolve with the business.
• Craft a market-relevant content strategy to deliver compelling white papers, blogs, reports, and case studies–translating complex decarbonization solutions into clear, actionable insights for enterprises, policymakers, and other key stakeholders.
• Collaborate with all teams to tailor product positioning for Carbon Direct’s services and technology solutions, ensuring alignment with existing and forecasted market demand.
• Develop and execute market-informed, strategic marketing campaigns that drive awareness, engagement, and conversion—ensuring all efforts are aligned with business objectives and emerging opportunities.
• Build and optimize data-driven performance marketing initiatives, tracking key KPIs to ensure commercial impact and continuous improvement.
• Partner closely with client engagement leadership to drive pipeline growth, enhance lead nurturing, and ensure marketing efforts translate into measurable business outcomes.
• Elevate Carbon Direct’s presence by building out a proactive, strategic PR approach that positions the company as a trusted authority in carbon management, building on the content generated from across the organization.
• Develop and execute a cohesive events strategy to ensure our participation in key industry discussions is intentional, high-impact, and aligned with business objectives.
• Drive thought leadership by securing speaking opportunities, media placements, and strategic collaborations that amplify our expertise and influence.
• Represent Carbon Direct at conferences, industry panels, and climate policy discussions—not just as a participant but as a key voice shaping the conversation.