Sr. Group Product Manager

3+ years of demonstrated product management experience. Experience working internally to lead delivery on roadmaps and externally to evaluate and lead partnerships. 5+ years of consumer marketing experience with an understanding of identity. Domain knowledge and technical experience in the Ad-Tech/Mar-Tech space. Experience communicating complex technical concepts to various audiences. Bachelor's degree or equivalent relevant experience.

Assess market needs for identity and how Experian products support consumer marketing in AdTech/MarTech. Define product strategies for online and offline identity resolution products. Manage product roadmap, pricing, go-to-market strategy, and voice of customer (VOC) for online identity products. Size markets, report on competitive landscape, and determine market potential/revenue opportunities. Lead product roadmap delivery for new products and enhancements with product owners and development teams. Capture voice of customer and create competitive differentiation and positioning. Inspire creativity projects and partner with Strategy, Data Science, and development teams to test new MVPs. Work with other internal Experian departments and product management teams. Ensure enablement of sales teams by developing product collateral. Participate in trade association working groups (e.g., IAB, DMA) to represent Experian. Engage with analysts covering the data-driven marketing ecosystem.