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Performance Marketer
Posted about 2 months agoViewed
💎 Seniority level: Middle, 3-5 years
🔍 Industry: Healthcare, SaaS
🏢 Company: Clinical Notes AI👥 1-10Mental HealthElectronic Health Record (EHR)Document ManagementGenerative AIHealth Care
🗣️ Languages: English
⏳ Experience: 3-5 years
Requirements:
- 3-5 years in performance marketing with a focus on paid search, marketing automation, and campaign management.
- An understanding of modern tools such as Clay.io and other AI marketing strategies and tools.
- Expertise in Google Ads, Meta Ads, TikTok, LinkedIn Ads, and related tools.
- Experience with marketing automation platforms like Zapier, Make.com, HubSpot, Mailchimp, and GoHighLevel (GHL).
- Proven ability to manage large budgets, optimize campaigns, and develop cohesive marketing strategies.
- Experience driving customer acquisition in competitive U.S. markets.
- Strong communication skills for coordinating with content creators and cross-functional teams.
- A consumer-first mindset with the ability to translate strategies into measurable outcomes.
Responsibilities:
- Develop, optimize, and scale campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and others.
- Manage monthly budgets of $20k-$50k+, ensuring efficient spend allocation and maximizing ROI.
- Collaborate with content creators to design strategies that amplify paid campaigns and align with target audience needs.
- Design strategies and manage automations in tools like Zapier and Make.com to streamline workflows in GoHighLevel (GHL), HubSpot, and Mailchimp.
- Oversee all automated communications with customers and leads to drive engagement and conversions.
- Identify and leverage high-performing keywords to enhance campaign success and search visibility.
- Identify and manage audiences that align with our Ideal Customer Profile for B2B and individual clinicians.
- Partner with internal teams to test and refine ad copy, landing pages, calls-to-action, and email templates.
- Track campaign performance metrics, analyze data to uncover insights, and present actionable recommendations to leadership.
- Leverage google analytics, pixels, and other reporting tools to track attribution and source tracking for traffic, opportunities, and overall metric reporting
- Align paid efforts with other marketing channels, including retargeting, email, and social media campaigns.
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