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Senior Performance Marketer (Remote, Google & Meta Ads, Premier Google Partner)
Posted 28 days agoViewed
💎 Seniority level: Senior, 3+ years
🔍 Industry: Marketing
🏢 Company: Double Dot👥 11-50Web DevelopmentMobile AppsSoftware
🗣️ Languages: Greek, English
⏳ Experience: 3+ years
Requirements:
- Minimum 3 years experience in managing complex Google Ads accounts (conversion oriented, e-commerce, awareness) on Google Search & Display Networks
- Minimum 3 years experience with Meta Ads (selecting and using Facebook/ Instagram advertising objectives, targeting audiences, utilizing audience insights, improving performance and delivery)
- Hands-on experience with Google Analytics 4 and especially with advanced features like custom reports, advanced segments, analytics remarketing etc.
- Advanced knowledge of spreadsheet applications (Excel, Google Sheets)
- Google Ads Certified (Search, Display, Mobile)
Responsibilities:
- Planning, executing and analyzing conversion, awareness & remarketing campaigns using Google Ads & Meta ads
- Communicating campaign progress and results to the client/stakeholder and managing their feedback
- Working with designers to optimize and test ad creative
- Monitoring progress against KPIs (CPM, CTR, CPC, CPL, CPA) and proposing all necessary actions in order to achieve goals
- Using Google Ads Editor to manage complex setups
- Analyzing landing pages and proposing UI/UX enhancements
- Liaising with web developers to ensure fixes are in place
- Using A/B split testing/tools and conversion optimization techniques
- Setting up remarketing lists & conversion tracking
- Creating predefined or custom reports depending on stakeholder needs.
- Assisting the sales team with new business pitches (high level strategy, projections, budget estimates, etc.)
- Staying up to date on the latest industry developments
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