A minimum of 3 years in paid user acquisition, managing substantial monthly budgets, ideally within subscription, mobile, consumer apps, or games. A proactive, solution-oriented approach, with experience in running SKAN and AEM, Web to App, Web to Web CAPI campaigns. Strong foundation in data-driven decision-making, A/B testing, and a proven track record of analytical deep dives for troubleshooting. Comprehensive experience in campaign management across Facebook and at least two other paid social channels (e.g., Pinterest, TikTok, Snap, Twitter). Demonstrated ability to collaborate effectively with creative teams, from concept to execution and analysis. Excellent copywriting and proofreading skills, with a knack for improving web landing page effectiveness. An independent work ethic, with a 'growth mindset' that prioritizes experimentation and testing to drive action.