User Acquisition Manager / Performance Marketer

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Requirements:

• A minimum of 3 years in paid user acquisition, managing substantial monthly budgets, ideally within subscription, mobile, consumer apps, or games.
• A proactive, solution-oriented approach, with experience in running SKAN and AEM, Web to App, Web to Web CAPI campaigns.
• Strong foundation in data-driven decision-making, A/B testing, and a proven track record of analytical deep dives for troubleshooting.
• Comprehensive experience in campaign management across Facebook and at least two other paid social channels (e.g., Pinterest, TikTok, Snap, Twitter).
• Demonstrated ability to collaborate effectively with creative teams, from concept to execution and analysis.
• Excellent copywriting and proofreading skills, with a knack for improving web landing page effectiveness.
• An independent work ethic, with a 'growth mindset' that prioritizes experimentation and testing to drive action.

Responsibilities:

• You actively manage and optimize with rigorous testing some of our key marketing channels;
• You develop successful creatives with the help of our in-house creative team;
• You automate and introduce new tools to save time, improve results, and increase our data visibility. We are a highly automation-driven and data-driven marketing team;
• You act as a key stakeholder within the UA team, and pro-actively suggest and lead new initiatives to scale our marketing spend;
• You listen to customer insights and data and proactively transform them into clear next actions reflected within your channels' strategy;
• You will be in charge of 1-3 major projects within the marketing team, e.g. new network onboarding or other cross-functional initiatives;
• You implement user acquisition best practices and stay on top of industry trends.