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Growth Marketer

Posted 28 days agoViewed

View full description

💎 Seniority level: Manager, 3-5 years

📍 Location: Worldwide

💸 Salary: 130000.0 - 150000.0 USD per year

🔍 Industry: Web3

🏢 Company: Figment👥 11-50HospitalityTravel AccommodationsArt

🗣️ Languages: English

⏳ Experience: 3-5 years

🪄 Skills: Project ManagementSalesforceGoogle AnalyticsREST APICommunication SkillsAnalytical SkillsCollaborationSEOReportingJSONMarketingLead GenerationDigital MarketingCRMBudget managementA/B testing

Requirements:
  • 3-5 years of experience in growth marketing, B2B marketing, or demand generation (experience in SaaS, blockchain, or tech is a plus).
  • Proven ability to drive lead generation and nurture pipelines to meet revenue targets globally and regionally.
  • Experience working with regional sales leads (Americas, APAC, EMEA, LATAM) to create localized strategies and materials.
  • Strong understanding of lead generation, inbound and outbound marketing, ABM strategies, and regional marketing nuances.
  • Exceptional written and verbal communication skills to craft compelling, targeted messaging.
  • Analytical mindset with the ability to measure performance metrics (e.g., CPL, conversion rates, and ROI) and refine strategies accordingly.
  • Strong collaboration skills with experience working across marketing, sales, and product teams.
Responsibilities:
  • Develop and execute B2B demand generation campaigns to capture new leads and grow Figment’s sales pipeline.
  • Establish and manage Cost Per Lead (CPL) benchmarks for specific buyer groups by region (Americas, APAC, EMEA, LATAM).
  • Implement and optimize outbound marketing tactics, including account-based marketing (ABM), email campaigns, and LinkedIn outreach.
  • Design and execute lead nurturing workflows to convert MQLs into SQLs, with a focus on regional performance and scalability.
  • Track and report on campaign performance by region, optimizing for conversion rates, CPL, and ROI.
  • Create regionally tailored sales decks, one-pagers, event materials, and leave-behinds to support localized messaging and sales efforts.
  • Collaborate closely with sales leads in each region to ensure materials address cultural nuances, regulatory considerations, and localized customer pain points.
  • Develop regional playbooks for sales teams to guide outreach strategies, messaging, and campaign alignment.
  • Lead inbound marketing efforts on Figment’s website to drive lead qualification and conversion.
  • Partner with Marketing Operations to align on campaign measurement and lead scoring in Pardot.
  • Develop and test hypotheses for A/B testing, optimizing landing pages, CTAs, and forms to improve conversion rates.
  • Implement strategies to qualify and nurture inbound leads through content, workflows, and scoring mechanisms.
  • Partner with the Event Manager to maximize lead generation opportunities at regional conferences and webinars, and to align on post-event follow-ups.
  • Collaborate with the Product Marketer to ensure messaging in campaigns and materials aligns with product positioning and feature benefits.
  • Work with the Content Team to create high-quality, region-specific assets, such as blog posts, white papers, explainer videos, and thought leadership content.
  • Collaborate with Marketing Operations to define, measure, and report key campaign metrics and optimize lead funnel performance.
  • Manage digital channels (email, paid search, social media, and display ads) to drive awareness and lead generation by region.
  • Leverage SEO and SEM strategies to improve Figment’s visibility and attract targeted traffic globally and regionally.
  • Oversee Figment’s paid media campaigns, including Google Ads, LinkedIn Ads, and Twitter (X) Ads, with regional segmentation.
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